Australia Tourism has hailed ATE as a success.

Australia’s better biking accident to advance Australian anniversary adventures to the all-embracing biking barter has wrapped-up in Sydney.

During the week-long 2011 Australian Tourism Exchange (ATE), 1,700 assembly apery 600 tourism businesses from beyond the country accept met with 700 assembly from 40 countries in about 100,000 business meetings.

Held at the Sydney Convention and Exhibition Centre (SCEC) from April 2-8, ATE is Tourism Australia’s arch business-to-business event, accouterment a arrangement for Australian tourism businesses to advertise their products, accommodated across contacts and accommodate business deals with the biking barter who advertise Australian holidays overseas.

Tourism Australia Managing Director Andrew McEvoy said the business anchored during ATE this year would advice to consolidate Australia’s approaching as a tourism destination.

“There has been a absolute fizz amidst assembly accessory ATE this anniversary and a absolute aplomb about affairs Australia internationally as a anniversary destination,” McEvoy said.

“The relationships developed and the deals that are done at ATE, amid Australian tourism articles and the biking barter who advertise Australian holidays overseas, are the architecture blocks for creating continued appellation tourism growth.

“Short term, ATE11 has injected about $10m in to the bounded abridgement this week, with 13,000 visitors nights spent in Sydney,” McEvoy said.

Tourism NSW Executive Director and General Manager, Lyndel Gray said this year’s event, co-hosted by Tourism NSW and Tourism Australia and one of the better ever, was an astronomic success with a almanac numbers of buyers and sellers accessory ATE.

“Our sellers from about NSW accept been advertisement about abounding arrangement schedules with the all-embracing buyers accessory ATE, which is an accomplished result,” Gray said.

“Now these articles and destinations accept the befalling to actualize approaching business through the relationships they’ve formed at ATE.

“Tourism NSW’s role is to facilitate business opportunities for the NSW tourism industry and accepting a aces ambiance to advertise their artefact and do business in has accepted absolutely important.

“For the aboriginal time this year we accept gone with a compatible attending and the acknowledgment we’ve had from our operators has been amazing, they absolutely adulation the new attending and feel and say it makes it easier for bodies to analyze NSW destinations and products.

“ATE has been absolutely acknowledged for our NSW tourism operators and we’re absolutely aflame about hosting this aces accident afresh in 2013,” Gray said.

 McEvoy said this year’s ATE additionally provided a belvedere for key initiatives including the barrage of the new National Tourism Accreditation Framework, by the Minister for Tourism, the Hon Martin Ferguson AM MP, emphasizing the industry-wide charge to drive advance in the affection of Australia’s tourism product.  

“Another acknowledged aftereffect of this year’s ATE has been the embedding of the 2020 Tourism Industry Potential, the industry’s abiding eyes of acceleration brief amount by 2020,” McEvoy said.

“Throughout the accident we accept been agreeable with the industry to assignment with us to accomplish $140 billion in brief amount by 2020.

“We accept been attractive at the specific regions and markets area these numbers are activity to appear from. It’s been abundant accepting acknowledgment from the operators as they alpha to appoint with how this eyes ability affect their own business.”

ATE is disconnected into two modules acceptance exhibitors to ambition the markets best adapted for their tourism product. The Eastern bore targets buyers from Japan, Asia and the Gulf Countries while the Western bore targets buyers from UK, Europe, the Americas, Africa, New Zealand and the South Pacific. All-embracing buyers appear the bore according to area their aggregation is based and Australian exhibitors can administer to appear one or both modules.


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